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Charity Spotlight: Children’s Cancer Research Fund and the Great Cycle Challenge

Riding the Hoan Bridge during the June 2nd Ride for the Arts

In Paddle for a Purpose, we told you about over two dozen non-profit organizations and about what they do to help others. Since we returned home, we’ve become involved with several others. And, you readers have told us about your passion for helping others in even more ways! So, we’d like to occasionally feature nonprofit organizations on our site in posts we’ll call Charity Spotlights. Our first Spotlight will introduce you to a charity that has children at its heart – and one of its major fundraisers that gets us out on our bikes every June!

 

 

Fox River Trail winding through my favorite oak grove

I first learned about the Children’s Cancer Research Fund (CCRF) in the spring of 2015, when I saw an advertisement for a fundraiser that immediately caught my attention. They called it the Great Cycle Challenge. For the first time ever, participants all across the USA were invited to bicycle during the entire month of June, setting their own mileage and fundraising goals. And, the best part? Our collective efforts would benefit a fund to fight children’s cancer! What was this fund? What did they do? My first step was to check the data on charity rating sites. I learned that the CCRF meets the standards of the Charities Review Council, is an accredited charity of the BBB, and has the Guide Star Platinum Seal of Transparency. After a check of their website, https://childrenscancer.org, I was all in, and never looked back.

Resting with Gracie after our first week of riding

I signed up for a moderately challenging goal of 250 miles. I looked forward to a reason to get out and ride every day – doing it for kids who should be out living life instead of fighting for it. My bicycle, Gracie, was tired of being neglected, and was looking forward to more time on the trails, too. Thus began my tradition of posting Gracie’s adventures each day, along with photos and a link to ride maps on my fundraising page. Friends often asked how Gracie was doing before even noticing my bowlegged limp and biker’s tan. And then, they made generous donations to  give help and hope to the courageous kids and their families. Each year I rode, I heard the stories of more of the children for whom we rode, and learned more about the work of the CCRF.

View of Madison from the trail around beautiful Lake Monona

The Children’s Cancer Research Fund began at the University of Minnesota with a commitment to fund groundbreaking research into children’s cancers, as well as support services that enhance healing and care for these children and their families. A mere 4% of federal funding for cancer research is used specifically for childhood cancer. The CCRF has worked tirelessly since the late 1970’s to raise and distribute funds for this vulnerable and underrepresented group – our children.

 

 

 

 

Some of the many reasons we ride

What do they fund? The CCRF gives grants for innovative research that may not qualify yet for federal grants or larger funding. Some of these include:

  • work on developing a promising CD200 inhibitor vaccine for use on children’s brain tumors,
  • study of chemoresistant leukemia cells, with the aim of reducing cases of recurrence of the disease following remission,
  • developing less toxic treatments for AML (acute myeloid leukemia)
  • and clinical trials of antibody drug therapy to provide alternatives to chemo while drastically improving cancer survival rates.

These are only a few of the ongoing research projects currently being funded. You can find descriptions of these and many more exciting studies (with easy-to-understand explanations) here.

In addition to research, the CCRF also funds programs to improve the quality of life for children with cancer and their families. These include music therapy, a creative songwriting and video production program called Big Dreams Tour, Cure Cancer Bears, and support for organizations such as Care Partners and Caring Bridge.

What a view! Yep – the trail, too.

With Gene’s reduction in work hours as he nears retirement has come more free time to join me on the trails. This year was my fifth year of the GCC and his third. Each year, we’ve challenged ourselves to increase our mileage goals – now up to 500. It’s no longer enough to meander around our hometown of Waukesha. Gene and I, with our trusty two-wheeled companions, Gracie and Champion, can often be found riding scenic trails around our state and hopping on our bikes to get to all our appointments and errands as well. Most days, it’s a pleasure to pedal through God’s creation, and I whisper a thank you for the good health that enables me to be on the trail. Sometimes, we get soaked in an unexpected deluge. We slog through wet crushed limestone that grabs at our tires. We fight heat, leg cramps and soreness you-know-where. But, with most every challenge, I think of the kids for whom we ride, the kids who struggle with treatments, medication, fatigue, and hospitalization, and I pedal on with purpose. They are my inspiration.

This year, I rode in memory of my friend, Sue, who lost her courageous fight with colon cancer. Oh, how she loved to hear Gracie stories! We miss you, Sue.

Over eighty thousand cyclists participated in the Great Cycle Challenge this year, riding over four million miles and raising over eight million dollars for the CCRF. The riders are representative of all ages and abilities; their goals range from a few miles to thousands. Their reasons for participating are equally varied. One woman, diagnosed with Parkinson’s Disease, rode 128 miles for “those beautiful children.” Cancer survivors ride for others whose path they know only too well. Cyclists ride in memory of loved ones who lost their lives, and in support of those who continue to fight. One cyclist had to take time off during the month because his wife lost her battle with cancer. He wrote that, as long as it took, he would keep riding to meet his goal for her. Each year, the GCC staff helps to motivate us by sharing pictures and stories of some of the many brave kids who are currently “kicking cancer’s butt”.

8 seconds of fame in Times Square

The Great Cycle Challenge provides excellent support to the cyclists who volunteer during the month. An app tracks routes and calculates mileage and donation totals. Templates are provided for posting online and posters provided for fundraising efforts. Cycle volunteers are encouraged to ride in honor or memory of others, and a social media group encourages riders to share their stories and organize group rides. One day during the month, the GCC arranges for photos of the riders and those for whom they ride to be shown on the screen in Times Square.

 

The obligatory bike lift (Still recovering…Gracie’s not as light as she looks!)

If you like to ride, even a little bit, and want to know more about the Great Cycle Challenge, check it out here. You can check out my goals and maps of my rides at https://greatcyclechallenge.com/riders/barbarageiger or visit Gene’s page at https://greatcyclechallenge.com/riders/genegeiger3.

* Do you have a special charity you’d like me to visit and/or highlight in one of our Charity Spotlights? Write me a note telling me what they do and why it is a special passion of yours. Send it to me at bgeiger1@gmail.com.

Gratefully,

Barb

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First Year Lessons

Who is that? Why, it’s Lisa Garber in the garden, reading one of the first copies of Paddle for a Purpose.

A year has passed since I received word that the manuscript I struggled over and nurtured – alternately cherishing and despising the words that sounded gifted one moment and utterly ridiculous the next – would become a real book. It would be published! I still remember the excitement that set in. Then, the fear and the doubt. Would anyone want to read it? Would they like it? Did I tell the story, that meant so much to us, well enough to hold the interest of readers? Would it mean something?

This past year has been filled with even more questions and with many firsts – first launch, book tour, radio interview, royalty check, TV appearance, book club guest appearance, book review, and sales and use tax calculation. There have been thrills, disappointments, touching moments, and confusing times. But, I have finally settled on contentment.

Here are a few of the lessons I’ve learned:

  1. Authors don’t do it for the money. At least not the ones I know. Writers have stories inside and feel compelled to put them on the page. It’s lots of work, but trying to keep an untold story inside is like keeping a song in one’s heart from passing through the lips or a dance in one’s soul from starting the feet a-tapping.

    Profits from 2018 book sales, sent to the charities described in the book.

  2. The difference between gross profit and net profit is indeed a difference. Net profit eluded us this year, due to business startup and travel costs. Nevertheless, we were delighted to distribute over $1550 between the charities in the book, which represents all our 2018 book sales, minus our cost for the actual books. We hope to be able to help for years to come!
  3. Wisconsin Sales and Use Tax are due at a different (and earlier) time than Income Taxes. Thank you, Wisconsin, for realizing this was a rookie mistake and giving us some grace!
  4. Metrics usually aren’t worth quoting. I occasionally get the question, “So, how’s the book going?” Rather than explain that it depends upon the metric used to judge, I usually defer to, “fine – I think.” It’s hard to know the number of books that Paddle has sold, but it’s somewhere over five hundred. In 2018, we sold 250 personally. More were sold online and through independent bookstores who ordered through a warehouse. Although the profit isn’t as great through those channels, we help to support our traditional small press, eLectio Publishing, and the bookstores that fulfill such an important role in our communities. Through Amazon Author Central, I can find out not only my Amazon sales, (292) but also the book ranking and author ranking each week. The first time I peeked, the sense of competition in the statistics felt overwhelming. I only checked occasionally after that – an exercise in humility, mostly. These rankings vary widely, depending on each week’s sales numbers. Suffice it to say, Paddle‘s book sales for most months rank in the top one million. “That would make a great T-shirt!” my son, Eric, suggested. I’ll think about that. Out of eight million books, it’s technically top 12.5 %, but a ways from a mic drop.

    Couldn’t do it without him!

  5. I’m thankful to Gene, who continues to be an essential member of this team and of our new venture. His role, now, is less in the spotlight than during the trip, but Gene joins me for presentations and provides staunch support. I’m grateful for his amazing bean counting skills that help us to stay organized and on top of all those pesky little numbers we need to manage for the sales and inventory side of this author business.
  6. My mom was right. Yep. Pretty much always. But especially when she told me, “Everyone is not going to like you, and as much as you want to, you can’t change that.” I remember the shock that coursed through me the first time I heard this message. And yes, I needed to hear it more than once.  As the middle child between two brothers, I learned the role of peacemaker early. My goals? Avoid conflict. Make everyone happy. The thicker skin she helped me to grow has prepared me to be more open to a variety of feedback. Thanks, Mom.

    Loved talking with these ladies of the Mount Hope Lutheran Church Book Club!

  7. The absolute best part of marketing is talking with readers! During the first year since publication, Gene and/or I had thirty-seven different appearances. (These are listed on the Appearances tab above.) Of all the different opportunities, I found the chance to talk with readers one-on-one or in small groups to be the most rewarding. I love getting to know more about each of you, hear about your passions, and learn what you thought and how you felt as you read Paddle for a Purpose. You are the reason I wrote it – to bring you along on our service adventure and share the amazing experiences we had along the way. I’ve learned from you and enjoyed every minute!
  8. “If the book is true, it will find an audience that is meant to read it.” – Wally Lamb I’m sticking with this wisdom. Our trip was God’s idea, and the book was written with my prayer that it might reach people with the encouragement that God wants them to receive. So, Gene and I will make ourselves available to any who want us to present, interview, or join them in discussion. We will trust. And then, we’ll see what God does.

Blessings to You,

Barb and Gene

 

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Canoecopia: World’s Largest Paddlesport Expo

Desperately searching for signs of spring? I think many of us in the Midwest are right there with you! Snowdrifts around here are so high, the streets already feel like an August corn maze in Iowa. And, another snowstorm is on the way! Our tandem kayak, Kupendana, hangs on the garage wall right above the snowblower’s winter parking spot, waiting patiently for some attention. Gene and I are more anxious, but have found the perfect treatment for our spring fever: Canoecopia, the world’s largest paddlesport expo!

Need a paddle? Come find out what’s new in paddle equipment and what will work best for your paddling style.

On March 8-10, paddle enthusiasts of all kinds will gather at the Alliant Energy Center in Madison, Wisconsin. Hundreds of vendors will display boats, SUPs, paddles, fishing gear, paddle clothes and supplies. Over 180 speakers are set to offer presentations on everything from beautiful paddle locales, land ethics and safety to skills such as choosing equipment, paddle techniques, packing, cooking and photography. Over at the Clarion Hotel there will even be pool demonstrations of kayak rescues, paddle strokes and Greenland Style Rolling.

 

We discovered Canoecopia the spring before we launched on our kayak service trip in 2013. I’m not sure why we didn’t know about it before that – you’d think if the world’s largest anything were right in your backyard, you’d know about it. But a fellow paddler recommended it, so not knowing what to expect, off we went.

I was happy to meet Sue – my ex-roommate who helps organize yearly trips called The Great River Rumble. www.riverrumble.org

Our first time, we made the rookie mistake of assuming we’d be able to see everything in one day. Glassy-eyed, we navigated our way through hundreds of exhibits, trying with limited success to focus on what we still needed for our upcoming trip. We picked up some paddle grips and splurged on a pop-up sail, but most of the time was spent learning about the newest and greatest boats, paddles, clothing and supplies, and talking to outfitters, guides, and paddlers about the experiences they could offer. We didn’t even realize how many expert presenters were scheduled throughout the three-day event to offer information about things it wouldn’t have hurt us to know.

Sharing stories and dreams with our Pygmy Boats family (John Lockwood at right)

 

 

We were delighted to find that Pygmy Boats had a booth, and stopped by to meet John Lockwood, founder and owner of the company whose kit we used to build the tandem wooden kayak we planned to paddle the length of the Mississippi River. We also met adventurers who shared stories and tips from their journeys. One of the most memorable discussions was with a couple of guys who had tried three times to paddle the Mississippi, giving up each time due to “irreconcilable differences”. We laughed about it at the time, but their experiences prompted us to set some ground rules to be sure we didn’t suffer the same fate!

Gene meets author Kenny Salwey, modern-day, self-proclaimed “river rat”

 

In subsequent years, we learned to check the program or the website in advance, planning the presentations we wanted to attend and leaving plenty of time to see everything we wanted to see. We’ve gathered information on destinations that have become dreams for next adventures, listened to presenters share their stories and skills, and met authors who have written books on paddling topics. You can see the lists of this year’s presenters and exhibitors at www.canoecopia.com.

I think this would look good on me. Fishing, anyone?

 

This year, Gene and I are excited to be among the list of presenters. We’ll show some pictures of our service journey on the Mississippi and Tennessee/Tombigbee Waterway and share the process we used to dehydrate and vacuum pack one-pot nutritious meals for five months on the water. We’ll explain how we used Priority Mail to send ourselves boxes of food along the way and how we made a pot cozy to conserve cooking fuel while rehydrating meals. Our presentations will be on Friday, Mar. 8th at 6:30 PM and Saturday Mar. 9th at 9:30 AM. Please feel free to join us – we’d love to have your friendly faces in the room!

 

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Interview with Author Jim Landwehr

I met Jim Landwehr while I was struggling through the first draft of Paddle for a Purpose, unsure if it would ever tell the story of our experience in the engaging way I hoped. Jim, also a student at AllWriters’ Workplace & Workshop, was celebrating the release of his first book, Dirty Shirt: A Boundary Waters Memoir. His topic was right up my alley – I thoroughly enjoyed his gentle story-telling voice and the intertwining of humor, insight, and heartache in the stories of his canoeing adventures with friends and family.

As we both continued our writing journey, Jim has been an encourager,  mentor, colleague and friend. In the next few weeks, we’ll be participating in some upcoming events together: talking about writing with students at South High School on Nov. 2, participating in author panels at the SEWI Festival of Books on Nov. 3, and doing a reading, book discussion and signing together on Dec. 13th at Subtext Books in St. Paul, MN. I had the opportunity to ask Jim some questions about his writing life. I hope you enjoy our interview!

Barb: Thank you for making yourself available for this interview, Jim. Can you tell us a little about yourself and the background that led you to become a writer?

Jim: Thanks so much for having me Barb.

Photo Credit: Roost Photography

Well, I am of that strange demographic, a 56 year old male going through an existential mid-life crisis and working it out through my writing. Frankly, it’s healthier than having an affair and buying a Corvette. Besides that, it even brings in a little beer money, so that’s a win.

My wife Donna and I have two grown children, Sarah, a recent graduate of the University of Minnesota now living in Minneapolis and Ben, a sophomore at UW Madison. By day, I make my living as a Land Information Systems Supervisor for Waukesha County. It is a long winded title for a supervisor of a small team of mapping specialists and data geeks.

I’ve always enjoyed writing, ever since I was a kid. In fourth grade I used to compile short stories on half-sheets of paper. It was something that took me to the places I wrote about. I think my writing today does the same. It is total escape and I can’t imagine not doing it.

Barb: You’ve posted some of the stories you wrote and illustrated as a child, which you found out that your mother saved. (I love the fact that she saved your writing, by the way!) Did you gain any insights from those glimpses into your younger self?

Jim: Yes, my mother presented them to me about 15 years ago and totally caught me off guard. I remember writing them like it was yesterday. It’s funny, but all of the stories seem to have a moralistic bent to them.The stories have a solid beginning, middle and end to them, but the main characters always seem to pay the price for their errant ways.

The other interesting tidbit I learned was that a few of them were outdoor adventure stories, rafting down a river, hunting, etc. It may have been foreshadowing for my first book, Dirty Shirt, which is based on adventures in the Boundary Waters Canoe Area.

 

 

 

 

 

 

 

 

 

 

 

Barb: Two of your published books are memoirs: Dirty Shirt: A Boundary Waters Memoir and The Portland House: A ‘70s Memoir. As I read each of them, I was impressed by the detail of your memories from your youth. Do you have any strategies for taking yourself back to those moments from years ago?

Jim: I often wonder how it is that I can so vividly recall certain scenes, moments and dialog from those days so long ago. I wonder if memoirists have a knack or some sort of cognitive gift for remembering things that others do not. Many of my stories have a humorous element to them, so I think that helps. People tend to remember funny and tragic stories better than the mundane.

I guess I can’t pinpoint it to any one strategy as much as I just recall the story and start writing. As I move along, the details come into focus and I try and bring the reader back to that place and time.

Barb: You’ve published three poetry collections: Reciting from Memory, Written Life, and most recently, On a Road. What led you to cross over genres from memoir to poetry? Do these two genres compete for your attention, or complement one another?

Jim: When I enrolled in AllWriters’ Workshop and Workplace there were a couple of poets in the group. I was intrigued by their work and the craft in general. In an attempt to stretch myself, I started writing a few. I thought they were awful, but when I brought them into class, people really responded positively to them. It was encouraging, so I kept at it. Then, I had a short 20 line poem accepted as my first “published piece.” I was ecstatic! It fueled my desire for getting my work published and I haven’t looked back.

But, to the question, I feel the two genres complement each other nicely. After all, a poem is just a really, really short story. You’re forced to use an economy of words to get a descriptive, succinct message across. My instructor, Michael Giorgio put it best when he said, writing poetry makes you a better writer. I think that holds true regardless of genre.

Barb: You write often about your parents and siblings, especially in your most recent memoir, The Portland House. Tell us a little about your childhood family. What elements of your Portland House family’s characteristics have you sought to preserve?

Jim: I grew up in a big, single-parent family (7 kids) in the ‘70s. This made for a ton of funny stories as well as some heart touching moments. But it was an environment radically different from my current family of a wife and two kids.

My mother always taught us to respect our elders and one another and that is something I’ve always emphasized with my kids. I think it worked out because I have good kids.

Another thing I remember from my days as a boy, Mom always valued having dinner as a family around the table at least four or five nights a week. My wife and I made it a priority to do that same thing as a family. It is where we debrief from our day and laugh with one another. Even better, it almost always started with a prayer of thanksgiving.

Barb: What propels you to share the stories of your experiences through memoir and poetry?

Jim: When I first started writing my stories of the Boundary Waters, my intent was just to get stories down for my family – for posterity. As the stories accumulated, my writing instructor, Kathie Giorgio asked if I’d ever thought about putting them into a book, a memoir. I said, no I hadn’t. She said “Well, I think you should.” Two hundred and forty pages later, I had a Dirty Shirt.

But to be truthful, I think my stories of family and friends ring true for a lot of people. They can relate to sibling interactions, struggles in school, kid mischief and the like. These stories are timeless. My goal is to make them entertaining by adding humor and heart where applicable.

The same holds true for poetry. I love it when I finish a poem and it leaves me laughing or saying “Hmmmm…”

Barb: How do you find time to write? Do you write on a specific schedule?

Jim: I work a 40 hour a week job, so I have to make time to write. I try and do a little on weeknights, but usually my brain is a little fried by that time of day. One thing I do practice with regularity is a two hour bank of time on Saturdays. I call this my “anchor time” a term I got from another writer. If I carve out this time and keep it sacred, I can get a fair amount done. Then, if my weeknight writing doesn’t go well, at least I had my anchor time to show for the week. My wife has always been very supportive of my need for that time. Sometimes it even comes at the expense of household projects, but I do what I can in both arenas.

Barb: How do you feel about interactions with your readers? Do any special anecdotes come to mind?

Jim: It is the single most rewarding part of the process, getting feedback. It makes me happier than the money aspect for sure. Having someone say that they laughed or cried during the reading of my work, well, that’s what it’s all about isn’t it? To evoke an emotional response from your audience.

I recall one review that said the reader laughed and cried, sometimes on the same page.

But to be honest, the one or two bad reviews I’ve received stay with me as much as the good ones. Writers tend to be critical of themselves as it is. To have someone validate that criticism hurts, but it’s all part of the game, I guess.

Barb: Can you tell us about your new release, and what you’re working on next?

Jim: My latest poetry chapbook, On a Road, came out on 10/21/2018. It is a series of poems written about a road trip I took to California from Minnesota with two friends in a rental car in 1984. Because the trip had elements of Kerouac’s classic On the Road, I wanted it to stylistically echo his work. It is different from and edgier than anything I’ve ever written before, so I’m not sure how people will perceive it. It was one of those things that was just in me and had to come out. I liken it to my Beatles “Lonely Hearts Club Band” album. A little out there. But therein lies the beauty of writing. The boundaries are loose and you go with your heart, right?

I am currently working on another memoir about my high school experience. I attended an all-male, Catholic, military school which in and of itself is unique enough to warrant a book. It is not just about the school however, it is about growing up and moving from boy to man and all the risk and reward that comes with that passage.

Of course I have two or three other ideas for projects, but I am trying to stay focused and finish one thing at a time. I might add that my only regret about my writing is that I got started so late (in my late forties). So, I’m writing like a maniac in an attempt to make up for it. Thankfully, I am having some success along the way. The whole deal is hard work, but a whole lot of fun.

Barb: Thank you, Jim, for giving us a glimpse into your writing life! Please leave us with your website address, upcoming events, and any social media accounts that our readers could use to follow you if they’re interested in learning more.

Jim: Thank you again for hosting me Barb. I am grateful to be appearing along with you and many other colleagues and friends at the Southeastern Wisconsin Festival of Books on November 3rd. I wish you continued success with all of your writing pursuits.

My events page can be found Here

Web: http://jimlandwehr.com

Blog: www.writerjimlandwehr.com

Twitter: @jimlandwehr61

Facebook: https://www.facebook.com/AuthorJimLandwehr/

Click on the picture to learn more about Jim’s books.

Biography:

Jim Landwehr has two poetry collections, Reciting from Memory, and Written Life. He has a forthcoming chapbook On a Road. Jim also has two nonfiction books, Dirty Shirt: A Boundary Waters Memoir and The Portland House: A ’70s Memoir. His non-fiction stories have been published in Main Street RagPrairie Rose PublicationsSteam Ticket and others. His poetry has been featured in Torrid Literature Journal, Portage Magazine, Blue Heron Review and many others. He enjoys fishing, kayaking, biking and camping. Jim is poet laureate for the Village of Wales, Wisconsin.

 

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Comeback Champion

Paddling the Mississippi River, one of our greatest joys was spotting the white heads and tails of bald eagles amidst the foliage, then watching as they launched from the trees to soar majestically through the sky, escorting us down the river corridor. So, you can imagine my delight when my friend, Mary Ann, told me that her husband helped to band and track bald eagles during the years when they were listed as an endangered species in many states. In fact, Chuck Sindelar was recognized by the Wisconsin DNR as a “Comeback Champion” for his efforts to help monitor the state’s bald eagle population during this troubling time.

History is filled with stories of comebacks – brilliant returns from all kinds of adversity. Each story is inspiring in its own way and holds the capacity to teach us about perspective, creativity, optimism, hope and perseverance. But, one particular story has touched generations of Americans – that of our esteemed national symbol, the American Bald Eagle.

In the early years of our country, bald eagles were plentiful. Adopted by Congress in 1782 as our national bird, the bald eagle represented majesty, strength and freedom. As the human population grew and moved westward, however, the eagle population began to decline. Building, logging, and farming encroached on their natural habitat and eagles were often shot as potential threats to livestock and as hunting and fishing competitors.

The Bald Eagle Protection Act of 1940 made it illegal to kill eagles, disturb their nesting sites, or possess eagle feathers, eggs, or parts. Widespread use of a newly developed insecticide called DDT, however, caused toxicity problems with eagle egg development. The bald eagle population declined to only 417 nesting pairs by 1963.

Last month, Gene and I had the chance to meet Chuck and to talk with him about his work with eagles. Mary Ann welcomed me with a warm hug, then did the same to Gene. “Thank you for coming,” she said. Chuck, comfortably dressed in a white shirt tucked into blue jeans, shook hands and led us into their ranch home. Photos and collections lined the walls and filled the counters, bearing witness to the varied interests of this couple during more than fifty years of life together.

After taking seats in the living room, Chuck regaled us with stories of his interest in birds of prey, including four years of osprey studies, a Conservation Degree from UW-Stevens Point, and migration studies with peregrine falcons, owls and hawks. He began recording the locations of eagle nests and banding young eaglets in 1965, just two years before the bald eagle was listed as an endangered species in 43 of the 48 contiguous states. As he talked, I remembered learning about the plight of the bald eagle back when I was in middle school and recalled my worry when they were added to the list of endangered species. “I banded young eagles from ’65 to ’89,” he said. “But I didn’t do it all by myself. Ron Eckstein and Dave Evans worked with me. Between the three of us, we banded over 3000 eagles.”

Chuck placed a stack of topographical county maps on the coffee table, spreading one out flat for us to see. Color-coded circles surrounded dots, representing nests, scattered around Marien County. “How did you find all the nests?” I asked.

“Well,” he said, settling back in his chair, “They’re a lot easier to see from the air. So, even though I don’t like to fly and I don’t much like heights, I hired a pilot to fly over each county. The nests were often five to six feet wide, so they weren’t hard to see. I liked to go best in the early spring, when there was still some snow. The snow in the nest made a big white circle that was easy to see from above. If there wasn’t snow and the eagle pair was in the nest, their white feathers also helped.”

“When I first did this, I didn’t get paid,” Chuck admitted. “My first wife -” he looked over at Mary Ann, who just smiled back, then continued, “- worked to pay the bills.”

“And to let him follow his passion,” Mary Ann added her perspective. “I worked as a medical secretary,” she went on to explain, “typing medical records. And took care of our girls.”

“She also helped type my reports,” added Chuck. “I couldn’t have done it without her. But I call her my first wife so she won’t get too comfortable.” He smiled at what I figured was an ongoing joke between the two of them.

“What kind of plane did you use?” asked Gene. I could always count on him to show interest in technical matters.

“The first pilot I hired was a fishing guide,” Chuck explained. “He had a little wing-under plane. It wasn’t easy to see past the wing, so I had to keep telling him, ‘Go lower…AND slower.” Chuck laughed. “He didn’t like that very much. Years later, when the Fish and Wildlife Service hired me and when I got a few contracts from the DNR, I got to use a pilot who flew for the government, John Winship. His plane was one of the only ones that had those belly cameras, so we could take pictures while we flew.”

Young Eaglet with Leg Band

Chuck went on to explain that he’d make two flights over each nest in the spring of each year: one to find out which nests had eagle pairs incubating eggs, and a second time to determine how many of the eggs hatched. Then, when the eaglets reached the right age, he would locate the trees on foot, don spiked lineman’s boots and climb as high as 125 feet to band the young eagles. “About three weeks old was the best time to band,” he explained. “Earlier than that, their feet could slip right out of the bands. But any later, and they’re harder to catch. Sometimes the babies hopped right out of the nest onto the tree branches and a few  even tried to fly!”

“What if the parents were in the nest?” I asked.

“We didn’t climb up until they left the tree to get food for the chicks,” Chuck explained. “If they returned while we were in the nest, they’d just land in another tree and wait until we left.”

Some eaglets were sent from Wisconsin to help populate other states.

After the US banned DDT use in 1972 and Canada followed a year later, bald eagles started an amazing comeback. Wisconsin did so well that sometimes, other states would request young eaglets to help establish populations in their states. “If there were three eaglets in a nest,” Chuck said, “once they were old enough, we’d sometimes put one in a wooden box to send it to another state.”

Chuck found it satisfying to see the increase in breeding pairs and see how far his birds traveled. “Take a look at this,” he said, placing a small map in front of me. Lines originating in Wisconsin radiated out in all directions to locations around the country. “When people find banded birds,” he explained, “they report it and I get an email that tells me who found it and where. I keep a record of each one.” A lot of them are in Wisconsin, but this map shows the ones that traveled farther.” I noticed that the lines on the map reached as far south as Texas and Florida and as far west as Idaho.

Chuck stopped banding in 1989 when the state took over the program. in 1995, the bald eagle was removed from the Endangered Species lists and in 2007, was removed from Threatened Species lists in all states. “I read that as of 2014, there were over 10,000 nesting pairs,” I announced.

“They think there are a lot more now,” he said. “More like 18,000 pairs, I think. But they don’t study it anymore, so there’s really no way of knowing. It’s just a guess.” Just the fact that the eagles are secure enough not to need continued monitoring felt, to me, like a huge win.

“Thank you for spending time with us,” I said to Chuck, as we prepared to leave. “And for all you’ve done. You have such wonderful stories.” Another hug for Mary Ann, and we turned to leave. In what seemed like no time, two hours had passed, listening to the stories of this man – a central figure in one of the most significant wildlife recoveries of my lifetime. A man who loved eagles enough to sacrifice time with his family and financial reward to help increase our understanding of them and to identify, document and protect their nests and young. I will be forever grateful.

(Background information used for this story was obtained from the following websites: http://www.dnr.wi.gov, http://www.nationaleaglecenter.org, and from an article written by Paul A. Smith (1/18/2012) for http://www.jsonline.)

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Book Trip #4: Reconnecting in La Crosse and De Soto, Wisconsin

This September, we spent time in one of our many favorite areas of the Mississippi River, La Crosse, WI. Upon our arrival, the very first thing we did was (You guessed it!) take Kupendana for a paddle. With no responsibility to keep track of mileage or to take pictures, it was a delightful dip into nature’s pool. We saw cormorants, ducks, herons and a bald eagle who majestically surveyed it all from its lofty perch – not at all intimidated by our intrusion. We stopped near a sand beach to chat with other kayakers, sharing an easy camaraderie and remembering all the things we loved about this amazing section of the mighty river.

Nick Radner, Director of Development, and Jim Petersen, Director of Planned Giving, take time from their meeting to welcome us.

We visited the Salvation Army and found that, while some of the names and positions changed, the organization and the people we met were as strong and compassionate as we remembered, offering help in so many ways to the residents of La Crosse County. While Nick, the Director of Development, was busy with meetings, Kelley helped facilitate an interview with Channel 8 news, for a short segment about our book and a signing later that evening at the Valley View Barnes & Noble.

Dan, Mike, and Nate take time for a picture and a chat after the lunch rush.

Later, we sliced potatoes to help prepare the evening meal while a group of volunteers from the community served lunch. Dan, now retired and two architectural firm employees, Mike and Nate, made up the Friday lunch team. “They call us the A Team,” Mike said, “but I suspect they say that to all the teams.” Ranging from two to six years of experience, I had no doubt this lunch crew was an experienced and dedicated bunch.

Gene thanks Doug, Kitchen Manager at the Salvation Army, for having us (again).

Doug, the Kitchen Supervisor, zipped about, but took time to answer our questions and tell us more about the food program. “We have plenty of volunteers,” he said, “but right now, we’re looking for a full-time weekend cook to supervise the food program on Saturdays, Sundays and Mondays. The position comes with benefits, but it’s hard to find someone who has weekends free to work.” If you live in the La Crosse area and would like to know more about this open position, please email Doug, Kitchen Supervisor, or Abbey, Director of Operations.

Prairie Plantings in Autumn Bloom

Our next visit was Myrick Park, where we spent time during our trip at the Myrick-Hixon Eco Center. Unfortunately, we learned that the Eco Center is no longer operational and several elements of the park have been removed. Water no longer tumbles down the hillside, and the Forest Scramble playground has been relocated to a Boy Scout camp nearby. But, the beautiful prairie plantings have been expanded and still line the long walkway that we weeded during the day we spent with them years ago! Many of the plantings are maintained by the Buff County Master Gardeners, and were spectacularly decked out in fall color.

WisCorps Display

The building is now leased by WisCorps, a 501(c)(3) conservation corps dedicated to “engaging youth and young adults” in three different areas. Crews of 4-6 young adults, age 16-25, complete conservation projects throughout Wisconsin and the Upper Midwest. They are supervised by experienced leaders and are paid for their work. As they construct trails, manage invasive species, build retaining walls, bridges and boardwalks, stabilize prairies, restore stream banks and clean up storm damage, the youth gain skills and knowledge about and appreciation for our natural resources. A second employment opportunity is through WisCorps WORKS. Students gain longer-term work experience and classroom training which prepare them for the world of work.

Stephanie holds Foxy the Ornate Box Turtle

The third component of WisCorps is one in which the Eco Center was also highly engaged – providing nature education programs. Stephanie, the Education Manager and the only employee still there from the Eco Center days, told us, ” We’re still here, doing a similar mission.” Just finishing up a teacher training, Stephanie introduced us to two student assistants, as they cleaned up the room lined with aquarium habitats for live fish, snakes and turtles. Holding Foxy, the Ornate Box Turtle gently, she told us about fostering appreciation and stewardship for our environment through school and public programs, day camps, playgroups, and even a “critter-mobile”, which brings interesting animals out into the community.

David and Rachel enjoy the Karen’s Classroom Outdoor Seating Area

Before we left, we walked outside to the new semi-circular seating area with stepped concrete benches overlooking the lake.  Two students from UW-La Crosse, David and Rachel, joined us for a study break. Together we watched bicyclists pedal along the paths around the lake and caught glimpses of ducks, muskrats, and sunning turtles. Even though the place we loved has changed, it is still a gem in the community and a lovely place to learn, relax, and enjoy the outdoors.

After a quick dinner and change of clothes, off we went to the Valley View Mall, where Barnes & Noble graciously hosted us for a Book Signing from 6-8. No lines around the block, folks. But, we did have some great conversations with readers and shoppers, telling the story of our trip, handing out bookmarks with our website address, and selling and signing a few books as well. Our friends from Waukesha, Terry and Donna even brought Donna’s brother, Bob and his wife, Liz to see us. Thank you, Barnes & Noble, for making us feel special with your advertising and your incredible hospitality. We signed some books to leave in the store, so if any of you are in the La Crosse area and don’t have yours yet, or want to pick one up for a gift for an adventurer you know, stop out at the Valley View Mall!

My First Tractor Ride on an Antique Massey-Ferguson

If you’ve read Paddle for a Purpose, you know we stayed with Terry and Donna at their retirement home on the family farmstead during our paddle. Well, it made sense to them to have us back during our book trip to La Crosse. Who were we to argue with that? We enjoyed the beautiful country, the small town De Soto life, and rides along the river. Reminiscing about the tractor pull we attended our last time in the area, I mentioned that, although I grew up in Wisconsin, I never rode a tractor. I was hoping Terry would give me a ride, but instead, he taught me how to drive his antique Massey-Ferguson all by myself! We finished our Wisconsin Mississippi visit by visiting a craft fair in Ferryville and watching Harness Races and a Demolition Derby at the Vernon County Fair. Thanks, Terry and Donna, for another wonderful visit!

Our last book trip along the river will be the Twin Cities in December. We’ll be appearing at Subtext Books in St. Paul, with one of my favorite authors, Jim Landwehr, doing a joint book reading and conversation. Jim is the author of two memoirs (Dirty Shirt: A Boundary Waters Memoir and The Portland House: a 70’s Memoir) and two books of poetry (Written Life and Reciting From Memory), with more coming out soon. I’m honored to be appearing with him. If you’re interested in what else we’re up to, check out the Appearances tab on our main page. We wish you a blessed fall.

Gratefully,

Barb and Gene

 

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Book Trip #3: Reconnecting in Kentucky, Mississippi, and Tennessee

Southern hospitality. We felt it on our paddle through this area of our country, and again during our most recent gratitude tour.

Gene looks at historical murals covering the sea wall in Paducah, KY

Our first stop was Paducah, KY, where we volunteered with Paducah Cooperative Ministries, an organization formed through the cooperation of area churches. PCM “seeks to do God’s work with human hands by bringing together individuals and resources to respond to basic human needs and conditions in McCracken County.” You can find out more about them here.

Heidi Suhrheinrich, Executive Director of PCH, welcomes us to the Moonlight Ride

PCM’s Moonlight Ride fundraiser was the reason we planned our southern trip for the dates we did. In fact, we found out later that these Wisconsinites were the first two riders to register in the event! We weren’t about to miss this! Two of our River Angels, Kenneth and his wife, Lottie, decided to register and ride with us – but they didn’t have bikes. So, Kenneth bought one and Lottie rented one for the day!

Ready to ride with Kenneth and Lottie, our Moonlight Ride partners

648 riders set off at 10 PM under a nearly full moon, bicycles decked out in colorful lights. Our dollar store light sticks were no match for the new-fangled LED strings of bicycle wheel lights adorning many of the local two-wheelers. We weren’t in a hurry, but we probably packed more conversation into ten miles than any of the rest! We arrived home a week later to several packages from Kenneth – new flashing tail lights, flashlights and handlebar mounts, and four sets of multicolored bike wheel lights. I bet Kenneth and Lottie might be the first two registered for next year’s ride!

A new memorial added to Veteran’s Park, honoring those who lost lives in the War against Terrorism

While in Paducah, we also made a stop at Hooper’s, a downtown sporting goods store, to thank them for storing Donna while we were in town. We checked out a new tribute to those who have lost lives to terrorism, and of course, visited the river. A special thank you to Chris for hosting us for a signing at Paducah Books. We enjoyed meeting his customers, signing a few books, and finding several titles that we couldn’t resist buying for ourselves.

In Fulton, MS, our first destination was the Itawamba Learning Center to visit with Elizabeth Triplett, founder and tutor. We learned the organization is continuing to thrive and to change lives through education. Greg, a new member of the team, has helped enormously by taking on the role of grant writer, increasing both their financial resources and their impact.

Our reading and signing took place at the Itawamba County Pratt Memorial Library, where we were welcomed by the librarian, Jeffrey, when we stopped in early. He was holding a summer class on robotics, where we met some brilliant young programmers.

With Judy, tutor and quilter, and Elizabeth, co-founder of Itawamba Learning Center

At the reading later that day, we renewed friendships with members of the Learning Center staff we met on our trip as well as new additions to the team. We congratulated Gwen, a student who went on to graduate from the area college, and met her mother, whose picture is with Gwen’s on the quilt Judy made for us. The Blake family River Angels, who hosted us at their home during our trip, even trusted me to read their section aloud before they had yet seen it. I laughed to discover that Alan actually HAD been watching when we got hung up on a stump upon leaving after our stay there! On our way out of town, we stopped at the Itawamba Times to say “Hi” and “Thank you” to Adam, Times reporter and photographer, for his excellent media coverage of both our visits and the Itawamba Learning Center’s work.

We had no book events in TN, but stopped at the Tennessee River Museum in Savannah to thank Vicki for her assistance with logistics, and Kent, for storing Donna for us while we were in town. We also drove (this time) to the office of Dr. Gallien, the kind dentist who found me great relief from a toothache during our trip. Aware that we were taking up his time during his work day, I hastened to shorten our visit, when he comforted, “Right now, you’re the only thing that’s important to me.” What an example of courtesy that seems endangered today – focusing entirely on those with whom we are having conversation. I asked him about his goal of working fifty years before he retires. “I’ve changed my mind about that,” he confessed. “I’m planning on working ’til my toes point up.” A smile on his face, he held his hands out with his fingers bent upward. If that’s so, his patients are the lucky ones.

Daughter, Cassie, and granddaughter, Ellie

Our last visit was with Gene’s daughter, who drove out to the river to meet us during our trip. “Do you realize how much has changed in your life in the last five years?” Gene asked her, as we strolled the mall. “New job, a wedding, a baby?”

Cassie glanced at her husband, Adam, and hugged her 7 month-old daughter, Ellie. “Yes,” she said. “I’m so happy.” Gene beamed, too – happy for her.

We’re back in WI for August. It’s nice to be home for awhile. Lest you think that the author life is all glamping and travel, our August calendar is filled with meetings, work, cataract surgeries for Gene, and unanticipated kitchen remodeling due to an unfortunate dishwasher flooding incident. Yep – we’re just everyday folks!

‘Til next time,

Barb and Gene

 

 

 

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Book Trip #2: Reconnecting in Northern Minnesota

During our second week of gratitude visits, we traveled to Minnesota, where we spent the first five weeks of our paddle in 2013. We had the occasion to visit and thank many of the river angels who helped us in so many ways – offering us meals, shelter, boat storage, transportation, and even help with repairs. It was nice to reminisce about the trip, but also to catch up with all that’s happened over the last few years. To those whom we didn’t get a chance to see, we are forever grateful for your kindness, and hope to catch up with you in the future!

A special thank you to my brother, Dave, and sister-in-law, Karen, for hosting us in your home on the way up north and on the way back down to Wisconsin. It helped make our drives easier, and gave us a welcomed chance to visit with their family and with Mom!

Our next trip will be south, to Kentucky, Mississippi, and Tennessee. Stay tuned!

All the best,

Barb and Gene

 

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Book Trip #1: Reconnecting in Iowa and Missouri

Gene’s truck, Lucy, loaded down for fun in Iowa and Missouri

Our first Book Trip ended up being filled with wonderful experiences – better than we ever expected. And, it had very little to do with selling books. Once again, it was about the people that we met, and those with whom we reconnected.

Our first studio experience, Talk of Iowa, on Iowa Public Radio

Sure, Gene and I got to be on the radio for the first time ever: Iowa Public Radio’s program, Talk of Iowa, with Charity Nebbe. With her bubbly personality and excellent interview skills, she calmed our newbie jitters in no time. I almost forgot other people might be listening. Well, except for the cool headphones, the microphones and the brightly-lit “On Air” sign.

iowapublicradio.org/post/paddlepurpose-memoir

Sue Davis, owner of River Lights Bookstore, welcomed us warmly and found a spot for Paddle for a Purpose on her shelf!

We also got a chance to meet Sue Davis, owner of River Lights Bookstore, who arranged for us to do a reading and signing while we were in Dubuque. Friends, new and old, attended to hear sections about our service with The Open Closet clothing ministry of St. John’s Church and about the day we spent on the river with the ever-ebullient Connie Roling. (You can read about Connie and her husband, Dave on pages 194-199 of Paddle for a Purpose!) Connie brought several members of her family to listen, Paul and Carol, in the area from Waukesha, surprised us, and we even met some new friends who heard our interview. If you live in the Dubuque area, be sure to stop in and browse at River Lights. You’ll even find Paddle for a Purpose on the shelves!

Staff and Volunteers at The Open Closet

While in Dubuque, we reconnected with Pastor Jay Ilten and volunteered again with The Open Closet. We helped with preparations on Friday, and with Open Closet hours on Saturday, when over 330 customers came to choose free clothing while their children were invited to create painted frames for their silhouettes, drawn by an on-site artist. Ruth, the director of The Open Closet, and her husband, Richard, hosted a lovely dinner where we met even more people involved with the awesome ministries happening at St. John’s.

Gwen, Executive Director of Almost Home, ministries of St. John’s Lutheran Church

Speaking of awesome ministries, Gwen Kirchoff, our host in Dubuque and director of Almost Home, St. John’s title for the umbrella of ministry services, explained more about the new community partnerships they have developed since we were last there. “St. John’s is involved in so many things that benefit the community,” she said. “We’re known as the Little Downtown Church that’s Doing Big Things.” New initiatives include:

* expanding the existing 12-bed Guest House men’s shelter by creating 6 transitional living apartments
* partnership with Habitat for Humanity to construct the apartments and remodel the kitchen
* Path to Employment program provides intense case management, mentorship and monitored linkage to employment to prepare homeless individuals for living-wage employment and housing
* Partnership with North Iowa Community College provides classes and vocational coaching
* Partnership with Greater Dubuque Development Corporation researches jobs that are needed in the Dubuque County area
* Partnership with Resources Unite connects men to job coaches
* Let’s Put Daddy to Work program uses grant money to hire homeless fathers so they can afford to pay child support
* Homeless men are hired to work at the Guest House
* Free bus passes are provided for necessary transportation to interviews
* Dress for Success area in The Open Closet stocks business attire, such as dress slacks and white shirts suitable for interviews and employment
* McDonnaugh Foundation and Mercy Hospital provide scrubs for individuals working in health fields
* Black Hills Energy Company provides used heavy construction clothing
* New steel-toed boots are provided for those going into a construction program
* Claire Cares makes lunches and delivers them for men to take to work, puts on a Christmas dinner, and makes winter care bags
* The As You Grow consignment store donates children’s clothing that isn’t sold or picked up, and J & J Consignment does the same for adult clothing
* Holiday Inn, Best Western and Divine Word Seminary donate gently used bedding and towels
*The Open Closet provides sweats and new underwear and socks for health rooms at six elementary schools
* Sleeping bags and tarps are given to homeless during the winter, and the church is opened up as a cooling center during extreme summer heat
*The Red Basket program provides feminine hygiene products and Depends for older men and women
* Pre-assembled emergency bags are assembled for specific boys’ and girls’ sizes can be given out whenever needed
* The Open Closet is available on special nights for women from the area women’s shelter, so clients who may have lived through trauma can feel safe. Only women volunteers assist during these times.
* The Alliance for Opportunity helps people who are behind on rent or utilities to go through case management to get vouchers written out to landlords or energy companies
* The Open Closet gets volunteers from surrounding colleges, the Dubuque Eagles Eyes on the Future Youth Leadership Program, Mary’s Inn for pregnant women, Catholic Charities, Hills and Dales program for the disabled, Capable Volunteers (Part of Resources United), and the Living on the Outside program (women from the Elm Street Correctional Facility)
* Thrivent Action Teams help with special projects like providing shelving, totes and baby products
* Wartburg Seminary sends seminarians for field work at St. John’s to learn about working with area businesses, other non-profits, and the city government
Thank you, St. John’s, for your example, seeing the needs in your community and making connections which help make the greatest possible impact, serving those in need and accompanying them on a path toward independence.

A morning hike group selfie with Professor Joe

 

In Hannibal, our last stop, we got a chance to catch up on five years of family news with Professor Joe Coelho, from Quincy University, as we hiked together through a nature preserve. We not only got some exercise on a sweltering day, but learned more from Joe about the flora and fauna of Missouri. One thing that gave us a chuckle is that chipmunks are a delightful rarity in those parts. We offered to send him a box of them from our yard in Wisconsin. (You can read about Professor Joe on pages 221-224 of Paddle for a Purpose!)

We can’t wait for our trip to northern Minnesota this July. If you want to schedule a book event, or just get together to say hi, we’ll look forward to seeing you!
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What I Learned from “The Friendliest Group on Facebook”

When I began writing my memoir, Paddle for a Purpose, I felt a need to immerse myself in the world of memoirs, in order to more fully understand the genre. I read Wild, by Cheryl Strayed, Dirty Shirt, by Jim Landwehr, and – Packers fan that I am – The LeRoy Butler Story: from Wheelchair to the Lambeau Leap, among others. I also joined the Facebook Group, We Love Memoirs. They billed themselves as “The Friendliest Group on Facebook.” Why not check it out? I thought.

We Love Memoirs has a strict policy against self-promotion, which didn’t matter to me – I didn’t have anything to self-promote. I did, however, get acclimated to the group, which was rather small at the time, but had members from all over the world. I participated in the conversation threads, contests, and sometimes quirky games. The conversations were not just about reading, but also about the people’s lives in the places where they lived. I met people (authors and not) from all over, including Europe, Australia, South America, Canada, and various states here at home. This group lived up their self-appointed moniker. I even saw posts of WLM members meeting up with each other as they traveled to other places around the world!

Before long, I noticed that the admins promoted many books by member authors – when they were newly-released, or if they were free or on sale. And, once in a while, special party days gave authors a chance to talk about their own work. But the rule against self-promotion (and Clarissa the Crocodile, who gulped down offending posts) kept things from getting out of hand. I soon discovered a companion group as well, We Love Memoirs Authors Group, which offered writing and marketing advice with a side order of well-earned wisdom. I turned to them occasionally with questions, and found them eager to share advice with a newbie like me.

On most Sundays, WLM highlights one author with a Sunday Spotlight. At any time during the day, members can ask questions of the Spotlight author – not just about their book, but about anything. I met some awesome authors this way – by popping in and asking some questions about their books and their lives.

When WLM finally got to announce the release of Paddle for a Purpose, I was congratulated by a group of now over 4000 memoir enthusiasts, many of whom had become FB group acquaintances. I asked about having a Sunday Spotlight and was given the date of May 20th. (Thank you, Julie Haigh!)

Nowadays, an author is expected to help “market” their book -which basically means to put yourself out there. A publisher can help with ideas, visibility and encouragement, but the book launch, readings, signings, appearances, and the use of social media are expectations if you want the book to do well. After an amazing book launch with wonderful friends from all areas of our lives there to share the excitement, Gene and I have been enjoying appearances and loving the creative pictures you’ve shared of yourselves reading the book. But, we’re finding that marketing can also be old-fashioned, time-consuming hard work.

My Sunday Spotlight reminded me of something we learned during our trip. On the river, we soon developed a motto, “It’s not about the paddle; it’s about the people.” During Sunday’s conversations, I communicated with people from England, Maine, Canada, Ireland, Uruguay, Sweden, Arizona, Florida, Massachusetts, Colorado, and France. We talked about my memoir and our trip, but also about kayaking, canoeing, bicycling, and Mark Twain. Authors and readers shared their experiences navigating with barges and living on barges. They shared their experiences with volunteering for charities and their bucket list travel destinations. It occurred to me that memoir writers and readers desire most to share each others’ life experiences, and that sharing them with one another is one positive way we can learn to understand each other more fully and care for each other more deeply. I plan to remember that my true marketing goal is to share our story with people who are interested to read it. After all, “It’s still about the people.”

 

 

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