Monthly Archives: May 2018

What I Learned from “The Friendliest Group on Facebook”

When I began writing my memoir, Paddle for a Purpose, I felt a need to immerse myself in the world of memoirs, in order to more fully understand the genre. I read Wild, by Cheryl Strayed, Dirty Shirt, by Jim Landwehr, and – Packers fan that I am – The LeRoy Butler Story: from Wheelchair to the Lambeau Leap, among others. I also joined the Facebook Group, We Love Memoirs. They billed themselves as “The Friendliest Group on Facebook.” Why not check it out? I thought.

We Love Memoirs has a strict policy against self-promotion, which didn’t matter to me – I didn’t have anything to self-promote. I did, however, get acclimated to the group, which was rather small at the time, but had members from all over the world. I participated in the conversation threads, contests, and sometimes quirky games. The conversations were not just about reading, but also about the people’s lives in the places where they lived. I met people (authors and not) from all over, including Europe, Australia, South America, Canada, and various states here at home. This group lived up their self-appointed moniker. I even saw posts of WLM members meeting up with each other as they traveled to other places around the world!

Before long, I noticed that the admins promoted many books by member authors – when they were newly-released, or if they were free or on sale. And, once in a while, special party days gave authors a chance to talk about their own work. But the rule against self-promotion (and Clarissa the Crocodile, who gulped down offending posts) kept things from getting out of hand. I soon discovered a companion group as well, We Love Memoirs Authors Group, which offered writing and marketing advice with a side order of well-earned wisdom. I turned to them occasionally with questions, and found them eager to share advice with a newbie like me.

On most Sundays, WLM highlights one author with a Sunday Spotlight. At any time during the day, members can ask questions of the Spotlight author – not just about their book, but about anything. I met some awesome authors this way – by popping in and asking some questions about their books and their lives.

When WLM finally got to announce the release of Paddle for a Purpose, I was congratulated by a group of now over 4000 memoir enthusiasts, many of whom had become FB group acquaintances. I asked about having a Sunday Spotlight and was given the date of May 20th. (Thank you, Julie Haigh!)

Nowadays, an author is expected to help “market” their book -which basically means to put yourself out there. A publisher can help with ideas, visibility and encouragement, but the book launch, readings, signings, appearances, and the use of social media are expectations if you want the book to do well. After an amazing book launch with wonderful friends from all areas of our lives there to share the excitement, Gene and I have been enjoying appearances and loving the creative pictures you’ve shared of yourselves reading the book. But, we’re finding that marketing can also be old-fashioned, time-consuming hard work.

My Sunday Spotlight reminded me of something we learned during our trip. On the river, we soon developed a motto, “It’s not about the paddle; it’s about the people.” During Sunday’s conversations, I communicated with people from England, Maine, Canada, Ireland, Uruguay, Sweden, Arizona, Florida, Massachusetts, Colorado, and France. We talked about my memoir and our trip, but also about kayaking, canoeing, bicycling, and Mark Twain. Authors and readers shared their experiences navigating with barges and living on barges. They shared their experiences with volunteering for charities and their bucket list travel destinations. It occurred to me that memoir writers and readers desire most to share each others’ life experiences, and that sharing them with one another is one positive way we can learn to understand each other more fully and care for each other more deeply. I plan to remember that my true marketing goal is to share our story with people who are interested to read it. After all, “It’s still about the people.”

 

 

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Grateful

One of the most awesome things about living here in Waukesha is the support that I’ve found from area small businesses. When it comes to donating prizes for fundraising, space, time, and money, the businesses in this community never fail to come through. But during the past month, I have been especially grateful for the way that some of our favorite places have supported home town authors like me.

 

On April 27th, the Book Launch for Paddle for a Purpose was held at Le Caffe Bistro, located at S30W24896 Sunset Drive. We chose it partly because of the warm and cozy atmosphere, but also because it is where much of the book was written (and revised) from an armchair by the fireplace,  a sugar-free mocha and a warm scone or fresh wrap by my side. The staff never failed to make me feel welcome, and continued this tradition when I inquired about having my Book Launch there. Sherri’s planning was meticulous, her staffing, baked goods and special drinks flawless. With a packed house, she saw to the details so that we could just enjoy our evening. Thank you, Le Caffe Bistro, for your support!

 

From the moment we told the owners of Martha Merrell’s Books, Norm and Eve Bruce, about Paddle for a Purpose, they were “on board” with the story of our service kayak adventure. Located at 231 W. Main Street, they became the first bookstore to order Paddle for a Purpose to display on their shelves. They offered to host readings and signings as well.

A former second grade student, Kari, now a teacher herself! 

Less than a week after our launch, Martha Merrell’s held a book signing event for us during the Art Crawl. They took care of selling our books inside, so we could sit outside on a beautiful day, concentrating on greeting customers and signing books for readers. And at the end of the day, they even donated to the charities described in our book. Thank you, Norm and Eve, for your kindness and over-the-top generosity!

 

 

 

I can’t end without mentioning another excellent coffee shop that continually supports area authors – Cafe De Arts, located at 830 W. St. Paul Avenue. The atmosphere is creative, eclectic and friendly, and the staff is always welcoming. I’ve worked on my own writing there and attended many Book Launches for colleagues. They also host Friday Night Free-For-Alls several times a year, when the public is invited to hear students and staff of the AllWriters’ Workplace & Workshop, as well as a special guest author, read selections in a variety of genres. Thank you, Cafe De Arts!

Do you have businesses in your towns that welcome and support authors? If so, I’d love to hear about them in the comments below. And, don’t forget to frequent their businesses and thank them for supporting your communities!

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